$0.43
stays local per $1 at a national chain
This is the proof behind the promise. You don't have to be an activist or spend a dollar more — just see where your money already goes, and the research shows that when people finally can, their everyday choices rebuild whole communities.
Every dollar shapes your community — funding some businesses, starving others. You've just never been able to see which, so the damage only shows once something you loved is gone.
For anyone who'd rather their money stay close to home than vanish to a headquarters two states away — and never realized their ordinary choices already add up.
The CEIS™ score shows exactly how local, sustainable, and honest a business really is — so spending with intention costs you nothing extra. Same budget, real impact.
This isn't about asking people to change. It's about meeting a change that's already underway — and giving it a tool.
A majority of U.S. consumers now factor a company's values and impact into where they shop — and they follow through at the register.
Brand trust and shared values increasingly outrank price and convenience for a large share of shoppers, especially younger ones.
The market for verified-sustainable goods is one of the fastest-growing categories in retail — and it's still early.
Independent businesses that can prove their community impact tend to out-grow faceless competitors — because shoppers reward what they can verify.
Money spent locally doesn't leave — it circulates. Each dollar gets re-spent on local wages, local suppliers, and local services before it finally exits the community.
That gap is the whole game. Shift even a small slice of your spending from "leaves immediately" to "circulates locally," and the compounding effect on your community is enormous — which is exactly what the one-dollar math shows.
in new annual community impact across the United States.
Most people would happily support fair wages and local jobs — they just can't tell which businesses actually deliver them. Visibility is the missing piece.
You make hundreds of purchases a year. Nudging even a fraction toward verified-local creates outsized impact — no budget change required.
Surveys can be ignored. Spending can't. When money moves toward values, businesses and markets follow — fast.